Founded in 1906 in Boston by British emigrant William J. Riley, New Balance is the only major company to manufacture more than 5 million pairs of athletic footwear per year in the USA and UK. Most famous for its professional running silhouettes, New Balance was one of the first brands to recognize customer need of casual sneakers to wear outside sports. Staying true to supreme quality and comfort, over the years New Balance has become the quintessential city sneaker to match our casual wardrobes.
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