Inspired by the snowy landscapes and skiers’ attire in Hokkaido, Japan, FUBUKI was founded in 2019 by two friends living in Sweden. Tunneling their vision around the concept of blending together traits of durability, warmth and water resistance, while also maintaining the light weight and great aesthetics, the founder’s duo managed to deliver just that, but also complemented with a friendly price point. FUBUKI is a wardrobe-worthy element for anyone loving or living in snowy weather conditions and willing to stay confident, comfortable and on-trend. And by the way, did you know that there are
[read more]over 100 words to describe snow in Japanese? FUBUKI is one of them and translates as snowstorm. The more you know…[hide]
