To safeguard its reputation as a fashionable, premium-quality brand and to avoid over-distribution, Stüssy is adopting a highly selective distribution strategy in prestigious stores worldwide. Henceforth, all Stüssy Collections will only be available for purchase in itk brick-and-mortar Stores in Riga and Vilnius, with no online options. More information about Stüssy's new strategy is available
here
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Not only did Stussy start this whole streetwear thing back in the 80s, but the brand has been remaining at the forefront of the industry ever since. With the artistic direction from Shawn Stussy himself, the brand has been able to attract wide range of creative audiences from surfers and skateboarders to musicians and artists. Its thoughtful prints, self-awareness and good portion of irony has now become staple in both street culture and our casual wardrobes.
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